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IT - Call centers (BPO) and cultural changes

Disclaimer : I wrote a series of articles for an online magazine called Cheers between 2004-2006, am putting them out here since I found them in Lockdown 2.0 IT - Call centers (BPO) and cultural changes 21 ‎February ‎2006, ‏‎01:31:12 When the IT boom happened in India it was thanks to the congress government efforts of globalization.  MNC's noticing India's English competency came in with full swing mainly from Europe and America.  The first of its kind boom started with the rise of dot com industry.  The Y2K boom and bug closely followed the fall of dot com industry.  American software industry was full of Indian techies working in all sectors from NASA to AT&T. The success of hotmail and Subir Bhatia the Indian brain behind this venture was like a landmark case study for the entire Indian IT segment.  The amount of money he made overnight was like a carrot behind which the Indian IT industry ran.  When the dot com bubble boomed there were millionaires...